Follett Corporation has named David Cully president of Baker & Taylor, effective April 1. Cully replaces George Coe, former president and CEO of B&T, just weeks after Coe was named COO of Follett.

In his new role, Cully will lead and manage all operations of the Baker & Taylor retail and public library businesses, and work to expand Baker & Taylor’s market presence and role in Follett’s growth plan. He will report to Coe.

“David has a strong background and extensive experience in retail sales, merchandising, marketing and supply chain with in-depth knowledge of the business,” Coe said in a statement. “His unique qualifications make him the ideal candidate to lead and grow the Baker & Taylor business for long-term success.”

Cully, who joined B&T in 2008, most recently served as executive v-p of its merchandising and digital media services division. He formerly held a variety of leadership positions at companies including Barnes & Noble and Simon & Schuster.